Imagine a fair with a 40-year success story. An event that brings medical device businesses and health professionals together from around the globe. This describes Medica, the world’s largest medical device and health solutions fair. Once again, Neurovirtual was an exhibitor in this great event and has been a part of it since 2008.
In 2021 Medica took place between November 15th and 18th. Once again hosted by Germany, at the Convention Center Düsseldorf (MESSE) in Düsseldorf, Germany. As always, it was a huge success. It had the support of more than 3 thousand exhibitors, organized in seven different categories, such as Imaging and Diagnosis, Medical equipment and devices, Laboratory equipment, and Diagnostic tests, among others.
For Neurovirtual, events like this are always a great opportunity to reinforce its brand commitment to global health, and a chance to expand its horizons and open itself up to different markets. Attending reaffirms its position to establish new relationships with those who are committed daily, to humanizing diagnoses.
New edition, new time, same success
Still, under the shadows of COVID-19, this year’s edition had many differences. This time around, pavilions were less crowded, had fewer visitors to the stands, but was no less successful. According to organizers, Medica exceeded expectations. The optimism overcame fear and more than 45,000 visitors from 150 different countries were registered.
These thousands of visitors to Neurovirtual’s stand were able to see the brand’s latest innovation: the HST Compass device. A new solution for home exams, opening a new market sector for the company. In addition, the full range of EEG and PSG equipment was also present, everything presented by Neurovirtual CEO, Ed Faria, US Sales Manager, Sergio Solis, and Technical Support Coordinator, Sebastian Ortiz.
Its stand was placed in a new pavilion with an excellent location. This year’s fair was another success for Neurovirtual. Visitors found the space easily and were able to enjoy a great experience, develop new partnerships, and participate in great discussions. This experience shows one more time that physical interactions and personal contact are still the best ways to enjoy an event.